Why You Should Use Custom Business Signs | Upstate Signs and Graphics

Nov 10, 2021

Whether you're a small business owner or a large corporation, custom business signs can help increase your brand's visibility. Read on to find out why!

“Don’t judge a book by its cover” is not an adage you should consider when designing a business signage plan. A sign may very well be the first contact a prospect has with your brand, so make sure it's a good one. Other reasons your business should develop a strategic signage plan to increase sales and brand loyalty:


-Signs are one of the most cost-effective forms of advertising


-A sign introduces you to those passing by, who might not know your business


-Signs work 24/7 to advertise for your organization


-Wayfinding signage will help people locate your business among competition.


-Give your business an identity


-Be identifiable


-Improve brand awareness


-Increase customer satisfaction


There are many reasons why you should invest in custom business signs. The first and most important reason is that it will make your company stand out among competitors. Signs work 24/7 to advertise for your organization, so even if you’re not open all the time or don’t have a large advertising budget, signage can still get the word out about what you do. And because they are one of the most cost-effective forms of advertising, getting custom made business signs won’t break the bank like other marketing campaigns might. A sign also introduces people who may not know about your company to its existence; it can be seen by those passing by on foot or in their cars when driving past. Lastly, wayfinding signage will help people locate your business among the competition.


If you’re looking for custom made business signs in Greenville, SC that will help enhance your brand and increase sales, look no further than Upstate Signs & Graphics! We can create a variety of signage types to fit any type of project or budget including but not limited to: exterior, interior, banners, window graphics and more. Call us today at 864-377-4264 or visit our website to learn more about custom business signs in Greenville, SC!


Signs are one of the most cost-effective forms of advertising. They introduce you to those passing by, who might not know your business. Signs work 24/7 to advertise for your organization and provide a valuable service to visitors seeking direction in a crowded environment. Wayfinding signage will help people locate your business among competition so they don’t have to spend time searching through endless directory listings or ask an employee where it is located. Contact Upstate Signs and Graphics today!

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