The Power of Consistent Signage: ACE Hardware / Landscapers Supply Case Study

Nick Sarlak • April 9, 2025

Upstate Signs delivered cohesive, compliant signage across four ACE Hardware / Landscapers Supply locations, ensuring branding consistency and streamlined execution from start to finish.

Franchise Branding Requires Consistency

Franchise brands and entrepreneurs that own multiple sites under one trade name have one thing in common — they thrive on consistency. Every logo, every storefront, and every sign must reflect the same professional image to maintain trust and recognition.

At Upstate Signs, we understand the significance of maintaining strict brand standards—especially when it comes to color accuracy.

The Project: 4-Site Rollout for ACE Hardware / Landscapers Supply

Upstate Signs was tasked with a 4-site signage rollout for ACE Hardware / Landscapers Supply’s newest rebrand throughout Upstate South Carolina. This comprehensive rebrand included:

  • Several sets of channel letters
  • Monument signs
  • Pylon signs at each location


We followed a structured approach to ensure both brand consistency and compliance with local regulations.

Our Process: From Design to Installation

1. Understanding Brand Guidelines


We start by reviewing the full scope of the signage project and all brand standards provided by the client. This forms the foundation for every decision moving forward.


2. Conducting Site Surveys

Our team performed detailed surveys at each location to assess:

  • Zoning restrictions
  • Building codes
  • Unique physical conditions

This ensured that designs would comply with local codes while maintaining the brand’s aesthetic.



3. Designing Custom Signage

Using survey data, we crafted signage tailored to each site’s specific requirements while maintaining strict adherence to ACE Hardware / Landscapers Supply’s branding.


4. Managing Permitting and Engineering

We handled all permitting, engineering, and worked closely with zoning officials to gain approvals before installation began.


5. Installation and Final Review

Once approved, our team coordinated all elements:

  • Digging footers
  • Setting rebar
  • Delivering steel poles
  • Pouring concrete

Final reviews were conducted at each site to ensure installation accuracy and brand compliance.

Key Takeaways for Your Next Rebrand

Here are several lessons and tips for your next multi-site rebrand:


A) Consistency Promotes a Professional Image

Uniform signage builds customer trust by showing a dedication to quality and cohesion.


B) Improved Customer Experience

Consistent signage helps customers navigate locations easily and fosters familiarity.


C) Marketing Cohesion

Matching signage strengthens your brand messaging across platforms and regions.


D) Legal Compliance

Stay compliant with local regulations while upholding your brand identity.


E) Cost-Effective Execution

Standardized materials and design templates reduce production and installation costs.


F) Easier Staff Training

Staff across locations benefit from consistent messaging and signage familiarity.


G) Flexibility with Local Relevance

Allowing small location-based adjustments can enhance local connection without sacrificing brand unity.

Conclusion

Maintaining consistent signage across multiple locations is essential for building a strong brand identity and enhancing customer experience. It promotes recognition, professionalism, and seamless navigation.


A unified signage strategy not only simplifies operations but also improves staff training, ensures compliance, and supports cohesive marketing efforts.


At Upstate Signs, we help businesses like ACE Hardware / Landscapers Supply make lasting impressions through quality signage and consistent branding. Ready for your rebrand? Let’s talk.

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