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The Power of Consistent Signage: ACE Hardware / Landscapers Supply Case Study

sarlak1987@gmail.com (Nick Sarlak) — Wed, 09 Apr 2025 16:09:50 GMT

Upstate Signs delivered cohesive, compliant signage across four ACE Hardware / Landscapers Supply locations, ensuring branding consistency and streamlined execution from start to finish.

Franchise Branding Requires Consistency

Franchise brands and entrepreneurs that own multiple sites under one trade name have one thing in common — they thrive on consistency. Every logo, every storefront, and every sign must reflect the same professional image to maintain trust and recognition.

At Upstate Signs, we understand the significance of maintaining strict brand standards—especially when it comes to color accuracy.

The Project: 4-Site Rollout for ACE Hardware / Landscapers Supply

Upstate Signs was tasked with a 4-site signage rollout for ACE Hardware / Landscapers Supply’s newest rebrand throughout Upstate South Carolina. This comprehensive rebrand included:

Several sets of channel letters
Monument signs
Pylon signs at each location

We followed a structured approach to ensure both brand consistency and compliance with local regulations.

Our Process: From Design to Installation

Key Takeaways for Your Next Rebrand

Here are several lessons and tips for your next multi-site rebrand:

A) Consistency Promotes a Professional Image

Uniform signage builds customer trust by showing a dedication to quality and cohesion.

B) Improved Customer Experience

Consistent signage helps customers navigate locations easily and fosters familiarity.

C) Marketing Cohesion

Matching signage strengthens your brand messaging across platforms and regions.

D) Legal Compliance

Stay compliant with local regulations while upholding your brand identity.

E) Cost-Effective Execution

Standardized materials and design templates reduce production and installation costs.

F) Easier Staff Training

Staff across locations benefit from consistent messaging and signage familiarity.

G) Flexibility with Local Relevance

Allowing small location-based adjustments can enhance local connection without sacrificing brand unity.

Conclusion

Importance of Open for Business & Business Hours Signs | Upstate Signs and Graphics

Wed, 17 Nov 2021 21:15:02 GMT

Find out why having a business hours sign or an open for business sign is important to your customers. You may be surprised at how many people notice them!

Do you have a business hours sign outside of your establishment? If not, you might want to consider getting one. You may be surprised at how many people notice them! Studies show that having a business hours sign or an open for business sign increases the number of customers coming into your store. Business signs are important to give potential customers information about when they can come in and get their desired products or services. They also provide reassurance that the business is open and operating on normal schedules during normal days and times.

-Studies show that having a "business hours" sign outside of your establishment increases customer traffic by up to 10%!

Customers will feel more comfortable with their purchase knowing when they can come back in time. If you're serious about growing your business and making sales, then make sure you have an appropriate sign or logo for the front of the store.

Don't forget about the importance of "Open For Business Signs." They provide reassurance that the business is open and operating on normal schedules during normal days and times.

-Business signs are important to give potential customers information about when they can come in and get their desired products or services!

-Customers will feel more comfortable with their purchase knowing when they can come back in time, which increases the chance of them making a purchase!

As you can see, there's many benefits for having business hours signs & open for business signage. Make sure that your customers have access to this valuable information by placing these types of relevant signs around your store front. Customers will take notice and appreciate the convenience it brings them during normal shopping times. Upstate Signs has been providing businesses across Upstate SC with high quality "Open For Business" signage for years. Call us today at 864-365-2576.

Why You Should Use Custom Business Signs | Upstate Signs and Graphics

Wed, 10 Nov 2021 20:14:13 GMT

Whether you're a small business owner or a large corporation, custom business signs can help increase your brand's visibility. Read on to find out why!

“Don’t judge a book by its cover” is not an adage you should consider when designing a business signage plan. A sign may very well be the first contact a prospect has with your brand, so make sure it's a good one. Other reasons your business should develop a strategic signage plan to increase sales and brand loyalty:

-Signs are one of the most cost-effective forms of advertising

-A sign introduces you to those passing by, who might not know your business

-Signs work 24/7 to advertise for your organization

-Wayfinding signage will help people locate your business among competition.

-Give your business an identity

-Be identifiable

-Improve brand awareness

-Increase customer satisfaction

There are many reasons why you should invest in custom business signs. The first and most important reason is that it will make your company stand out among competitors. Signs work 24/7 to advertise for your organization, so even if you’re not open all the time or don’t have a large advertising budget, signage can still get the word out about what you do. And because they are one of the most cost-effective forms of advertising, getting custom made business signs won’t break the bank like other marketing campaigns might. A sign also introduces people who may not know about your company to its existence; it can be seen by those passing by on foot or in their cars when driving past. Lastly, wayfinding signage will help people locate your business among the competition.

If you’re looking for custom made business signs in Greenville, SC that will help enhance your brand and increase sales, look no further than Upstate Signs & Graphics! We can create a variety of signage types to fit any type of project or budget including but not limited to: exterior, interior, banners, window graphics and more. Call us today at 864-365-2576 or visit our website to learn more about custom business signs in Greenville, SC!

Signs are one of the most cost-effective forms of advertising. They introduce you to those passing by, who might not know your business. Signs work 24/7 to advertise for your organization and provide a valuable service to visitors seeking direction in a crowded environment. Wayfinding signage will help people locate your business among competition so they don’t have to spend time searching through endless directory listings or ask an employee where it is located. Contact Upstate Signs and Graphics today!

The Sign Creation Process - Infographic +

Tue, 05 Oct 2021 16:29:45 GMT

Upstate Signs & Graphics: Infographic and More

Sign Creation Process

Learn how our custom signage process works. Step-by-step for you:

Consultation:

Weather you have a design or just brainstorming before we begin we send out one of our signage experts to your location. They will help you with pre-design, estimates, dimensions and more. Before they leave you will have a clear view of the next steps.

Sign Creation:

The sign creation process is the part that takes place backend. In our top notch sign shops. From cutting, and mock-ups this is where the magic happens.

Installation:

The last and arguably the most important part of the process. Where we hook up the sign to your wall, interior or door way entry. The installation process can be tricky but with USG experts at your side your new sign will be safely given a home at your business.

Upstate Signs & Graphics:

More than essential a sign is your business's branding. And branding is the lifeblood of your business. Contact us for your signage needs today.

SOME STATISTICS ON WHY SIGNAGE IS IMPORTANT FOR YOUR BUSINESS

Tue, 15 Jun 2021 19:41:19 GMT

Why Do I Need A Sign For My Business?

Here Are Some Proven Facts On Why Branding & Signage Is Vital For Your Business:

Your brand is not just your logo, but an entire experience that effects whether or not customers will remember you and decide to do business with you. It should permeate everything you do - websites, magazine and newspaper ads, billboards, sales promotions - and of course, your signs!

A study and survey conducted by both FedEx Office which is a small business marketing solutions firm, in conjunction with Ketchum Global Research & Analytics, measured the importance of signage and it's impact on consumers they decide whether to visit your place of business, make a purchase and more, and another by the Economic Center, University of Cincinnati, measured the impact on business owners in different industries.

Both surveys found:

•Nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on it's signs. (FedEx)

•Nearly 75% indicated that they had told others about a business simply based on it's signage. (FedEx)

•About 68% of consumers believe that a business' signage reflects the quality of its products and services. (FedEx)

•About 67% of the consumers surveyed said they had purchased a product or service because a sign caught their eye. (FedEx)

•Nearly 60% of consumers said that the absence of signs deters them from entering a store or business. (FedEx)

•Roughly 60% of businesses reported the changing the design or enhancing the visibility of their signage had a positive impact on sales, number of transactions and profits, with an average increase of about 10%. (U C)

•Over 50% of survey respondents indicated that poor signage (e.g. poor quality, misspelled words) deters them from entering a place of business. (FedEx)

•38% of large companies with multiple locations identified branding/image as the most important purpose of effective signage, while small firms and single establishments perceived signs to be most important for making their business stand out and for helping customers find their location. (U C)

•Legibility was chosen by both consumers and businesses as the most important characteristics of signs. (U C)

Signs provide continuous advertising for your business, and will work for you 24 hours a day, 7 days a week. Please get in touch with Upstate Signs & Graphics, LLC at (864) 377-4264, or via email, sales@upstatesignsandgraphics.com when you need any type of signage for just one location, or a complete rebranding program with way-finding and custom signs!